The best I can find, nothing unnecessary.
I created YDRA with a simple idea: to offer skincare I would want to use myself. Reading the ingredient lists of many products, I too often found formulas full of ingredients whose purpose was hard to understand.
So I set myself a rule: offer only products where every ingredient has a reason to be there, and give my customers the best I can find, at a fair price.
We always look for the best of what nature has to offer, and we keep an ingredient only if it has a real purpose in the formula.
What this means in practice
- Ingredients chosen for their role: exosomes, niacinamide, peptides, hyaluronic acid.
- Vegan, formula by formula: the mention appears on the page of each product it applies to. Our exosomes are plant-derived, infused with apple extract.
- Full transparency: the complete ingredient list (INCI) is on every product page. You know exactly what you are applying.
- Certifications: several of our products are COSMOS certified by ECOCERT Greenlife (details on each product page). Our products are made by a Certified B Corp manufacturing partner, in a facility certified to ISO 22716 cosmetics GMP standards, with no animal testing.
- Made in Europe: formulated and made in the European Union (Latvia), under EU cosmetics regulations.
- Honest promises: we talk about the appearance of the skin, not miracles.
A 3-step routine
Rather than ten products, three that work together: 1. Cleanse with the Radiance Cleansing Gel. 2. Apply the Exosome + Niacinamide Serum. 3. Finish with the Peptide Cream.
Discover the Wrinkle & Radiance Routine →
A question about an ingredient? Write to me from the Contact page. I answer every message personally.